Product tour—CX for Retail
Prioritize CX and fulfill every customer demand
Welcome to Oracle CX for Retail
Deliver seamless experiences for your customers across channels and devices. With Oracle CX, retailers can:
- Interpret buyer signals and deliver the right products at the right time
- Combine data and applied intelligence to meet customer needs
- Bring your business online, deploy anywhere, and expand when necessary
Build a unified customer profile
Understand customer preferences, build target audiences, and deliver buyer-specific experiences in real-time and at scale by leveraging insights from first, second, and third-party data. Delve into customer interests by tracking interactions across multiple devices.
Campaign insights enable planning
Plan and monitor the performance of your promotions by tracking customer activities and behavior in real-time. Improve forecast accuracy between sales and finance with a single platform for CRM and back-office processes.
Create highly targeted marketing campaigns
Data science and predictive modeling determine the best promotions, channels, and time to reach customers.
Orchestrate interactions and customize campaigns to target specific individuals or groups with personalized, cross-channel offers.
Learn from shoppers' habits, understand their content preferences, and optimize.
Grow your customer base
Analyze marketing channel, media, and content effectiveness. AI recommends the most relevant content in context, based individual consumption habits. Easily transition customers from third-party channels to your commerce storefront or mobile app.
Create and target look-alike audiences by correlating the similarities of your most loyal customers.
Guide customers through online orders
Native search, product descriptions, customer ratings, comparison tools, and guided navigation steer customers to products and offers. Provide a knowledgebase to answer FAQs and improve customer service with 24/7 chat or phone support.
Real-time product availability
Oracle CX connects your ecommerce site to back-office applications like inventory, fulfillment, and finance, so you can offer expanded delivery and payment options, guarantee ship dates and prevent stock shortages.
Support demand
Manage inventory, promotions and demand using connected data from marketing, supply chain, and store operations.
Predictive analysis determines future demand so you can adjust promotions to protect margins and maintain inventory levels across locations.
Omnichannel fulfillment
Offer your customers omnichannel fulfillment capabilities, such as Buy Online, Pickup In-Store (BOPIS), curbside, and click-and-collect models. Create a common and shared inventory across store locations to streamline fulfillment and ensure product availability.
Frictionless paying and fulfillment
Customers can start orders online and complete them on their mobile device in-store, using various payment methods and/or loyalty points.
Integrate with your marketing tools to deliver order confirmation emails. Capture or update customer information for repeat purchases.
Long-term relationship via loyalty programs
Post-sale offers and rewards encourage customers to enroll in loyalty programs.
Customers can view order management and tracking, purchase history, special promotions, loyalty points and rewards via their account.
A 360-degree view
Service agents can address issues with the help of complete customer visibility, including purchases, service history, and storefront experiences.
Agents can better assist customers by manipulating their carts, seeing available promotions, and placing orders on their behalf.
Advanced digital innovation
Evolve your business model to prioritize consumer choice and fulfill demand with connected customer intelligence.