Oracle CX for High Tech, Manufacturing, and Automotive

Deepen digital capabilities and cut through product-only mindsets. Oracle CX for High Tech, Manufacturing, and Automotive connects customer data with asset data for a holistic 360-degree customer view that improves sales and service experiences, provides new revenue opportunities, and better supports partners, resellers, and dealers.

Frost & Sullivan executive brief: The Vision for Service Transformation in Manufacturing

Explore Oracle CX for High Tech, Manufacturing, and Automotive

CX solutions for high tech

Embrace digitization and emerging technologies to create a customer-centric view, reduce time to market, minimize product lifecycles, and open potential revenue streams.

Clean, complete data

Use clean, consistent, and complete customer data to intelligently improve service operations, service sales, and asset performance.

AI-optimized processes

Leverage AI to optimize quoting, pricing, and ordering processes.

Partner channel support

Fully support partners and dealers. Boost sales with partner programs and marketing development fund (MDF) management.

Digital customer service

Give customers an array of digital customer service channels to choose from, including chat, cobrowse, email, video, and field service.

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CX solutions for industrial manufacturing

Accelerate time to market and transform your go-to-market execution with a complete CRM to back-office solution that’s tailored for the manufacturing industry. Capture market opportunity, support new businesses models, stay relevant, and increase customer lifetime value (CLV).

Data-driven personalization

Leverage enriched data for both known and unknown customers to intelligently personalize offers across marketing channels.

CRM to back-office integration

Coordinate and streamline configuration, quoting, and ordering processes while taking advantage of real-time inventory checks to optimize and track deliveries.

Combined customer and asset data

Proactively serve customers by monitoring, servicing, and managing their assets to increase performance and enhance customer lifecycle recommendations.

Intelligent recommendations

Leverage customer and asset data to provide intelligent recommendations for optimizing asset usage and providing subscription offerings.

Improve field service productivity

Maximize field technician utilization with smart job assignment, scheduling, and routing.

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CX solutions for automotive

Take advantage of a complete CX solution suite across sales, service, ecommerce, marketing, loyalty, AI, and data management to engage customers, empower dealers, and offer next-level customer and vehicle care.

Automated, data-driven, personalized experiences

Target customers with data-driven campaigns and deliver product, offers, personalized content, and sales/service guidance across all channels to increase brand engagement.

Dealer and wholesaler channel support

Provide a complete customer experience (CX), segment and target high-value customers, and increase customer lifetime value—from marketing to sales to customer service.

Subscription management and recurring billing support

Leverage new, innovative subscription pricing models and manage them from start to finish for sustainable, long-term revenue growth.

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Key benefits—CX for high tech, manufacturing, and automotive

  • Increase the ease and speed of doing business

    Make speed your competitive advantage. Digitize your quote-to-order process with around-the-clock omnichannel configuration, pricing, and quoting (CPQ) to help your business increase revenue and customer satisfaction.

  • Gain a much-needed holistic view of your market

    Eliminate the one-dimensional, product-centric views of your market. Combine product and asset data as well as reseller/dealer sales and activities to improve the customer experience for all parties.

  • Improve partner channel performance and profitability

    Provide digital tools to improve partner and dealer productivity, sales, and customer service. Tie the all-important, 360-degree customer data to asset data through IoT to improve sales, ordering, cross-selling, and customer service processes.

  • Increase revenue and customers

    Acquire new customers or cross-sell to existing customers. Increase revenue by developing new, hyper-personalized customer promotions through digital channels that leverage real-time AI and analytics. Gain a new source of revenue with “as-a-service” subscription offerings.

  • Simplify and streamline processes

    Connect CRM and back office specifically with regard to the supply chain, enhancing CX, eliminating data silos, and streamlining processes.

Product tour—Oracle CX for High Tech and Manufacturing

Embrace digitization and emerging technologies in high tech and manufacturing

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Discover Oracle CX

Increase service efficiency and focus on high-value customer interactions. With Oracle CX, you can achieve a complete 360-degree view of your customers to improve customer service, expand revenue opportunities, and better support your network.

Created for high-tech and manufacturing, Oracle CX can:

  • Automate and scale your business, deploy anywhere, and expand into new business models
  • Personalize sales and service engagements and deliver connected experiences
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Adopting new as-a-service business models

Enable end-to-end service process automation, including marketing and service offerings, ordering and contracting, and delivering outstanding proactive customer experiences—all through a single enterprise service cloud platform.

Oracle partners with manufacturers to personalize the right end-to-end processes and develop multi-year roadmaps to meet desired business outcomes.

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Service when and where requested

Provide complete customer 360 and asset work history, IoT data, service requests, work orders, and recommended service solutions to expedite issue repair and resolution.

Solve issues faster by offering communication channel options such as self-service, chatbots, and virtual assistants, allowing your customers to engage on their preferred channel at their preferred time.

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Customer-specific contract and warranty details

Partner with sales to configure, price, and quote the most relevant contracts, terms, discounts, solutions, and conditions for each customer, adding options to order on a recurring, or subscription basis.

Validate warranty coverage and entitlements before services or repairs are initiated increasing customer satisfaction and ensuring payment is anticipated and captured.

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Field service planning and execution

Assist field teams in managing orders and schedules through optimized work order management, inventory, scheduling, and real-time traffic routing solutions with Oracle Field Service.

Guarantee parts are in stock and available at the right locations to resolve issues quickly. Expand into enterprise inventory if desired.

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Service inventory and logistics management

Ensure parts are available and order requested parts in a single service request. Manage returns, advanced exchanges, and warranty claims to streamline cross-department processes.

Increase reliability, reduce downtime, and move from reactive repair to proactive maintenance using artificial intelligence (AI) and Oracle Service Monitoring for IoT.

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Digital promotion and order management

Focus on the most valuable deals by leveraging channels to automate purchases, repeat orders, check status, initiate return merchandise authorization, and check inventory availability.

Move from selling to fulfilling offers using a common order platform to check availability across channels and locations, and capture, configure, price, and quote those orders.

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Billing and payment management

Support billing across multiple or mixed offerings including products, services, and subscriptions via a single platform.

Real-time insights allow you to consume data across the company, such as pro-forma invoices from service operations and validate against contracts, warranty, subscription, regulations, revenue recognition guidelines and tax laws to generate and issue full commercial invoices, reducing errors and DSO.

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Partner and dealer management

Collaborate with partners and dealers to accelerate interactions across digital channels.

Attract, recruit, and retain the right partners and empower them to provide sales and service solutions for any size customer.

Learn more about Oracle Partner Relationship Management

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Become a digitally-connected enterprise

Deliver personalized, consistent, and transparent advice to customers, tailor responses, and reduce service costs.

Increase the speed and engagement of digital transformation by automating decisions that improve the innovation, acceleration, and revenue within your business.

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Digital engagement, marketing, and content

Drive digital engagements to customers and partners with personalized AI-driven digital experiences relevant for that user.

Recommend AI-based digital offers, communications, and marketing promotions to match the interests of each unique customer or account.

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Sales planning and execution

Generate territory plans and quota models to determine optimal market coverage for direct, indirect, and digital sales. Improving your seller's overall market potential.

Onboard new sellers and partners quickly. Achieve full productivity faster with structured selling, sales coaching, and motivating incentives.

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Order management

Deliver solutions to your customer quickly with comprehensive order orchestration. Ensure order accuracy for physical assets through unified buying across multiple channels and order fulfillment support.

Your service team can monitor order status to see at risk or delayed orders and better understand delivery timing and meet request dates.

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Master CX within High Tech and Manufacturing

Increase business agility, drive incremental revenue, and provide new revenue-as-a-service models to transform your business into a modern organization.

See how Oracle CX can help your high tech and manufacturing organization.

Learn more about Customer Experience